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TRADISI BUSANA PR SDN BHD, which is registered with the Ministry of Finance,began as a fashion agency providing fashion PR services and specialising in fashion show productions. It has now evolved and firmly established itself as a fashion agency that encompasses all areas of fashion from the conceptualization of a brand to the execution of its marketing strategies. Tradisi Busana PR Sdn Bhd has been involved in various consultancy projects locally as well as abroad including Singapore, Hongkong, Bangkok, Jakarta, Sydney and London. The company’s consultants have worked with renowned, high-end designer names such as Jimmy Choo, La Perla, Emanuelle Ungaro, Krizia and numerous other fashion labels. |
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Past records of shows organised include: |
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2003, 2004, 2005 and 2006 Portfolio |
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Best of British April 2003 - organised its whole event for KL |
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Mega Sale Carnival Launch August 2003, Shopping Malaysia Secretariat, Tourism Malaysia – fashion consultant |
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Jendela Batik Fashion Show at Dorchester Hotel, London 2004 – fashion show producer and choreographer |
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Launch of TV3’s national campaign : Songket – The Regal Heritage 2005 – the producer and choreographer for the launch fashion show |
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KL Fashion Week (2006) organized by Tourism Malaysia - organised and managed local and international press coverage from the US, UK, Italy, Middle East, India, Philippines, Indonesia, Thailand and Singapore, organised and managed trade buyers from Australia, UK, Japan, Indonesia, Taiwan and Singapore and assisted in co-ordinating between local designers and foreign press and trade buyers during and after the event |
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2007, 2008 and 2009 Portfolio |
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The Launch of Yayasan Tuanku Nur Zahirah May 2007 – event manager and fashion show producer/choreographer |
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Mastercard Songket Couture Showcase in conjunction with Monsoon Cup November 2007 – fashion show producer/choreographer |
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The Official Opening of Pavilion Kuala Lumpur January 2008 |
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Rosemount Australia Fashion Week April 2008 – fashion show producer/choreographer |
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International Institute of Advanced Islamic Studies – The October 2008 |
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Berita Harian KL Fashion Fiesta 2009 April 2009 – fashion show producer/choreographer |
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Tribute to Terengganu Songket – Prelude to KL raya Fashion Week 2010 at Pavillion August 2009 |
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MIFA 2009 - Production Consultant for BDA-MIFA 2009 November 2009 |
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UK Press Trip Coordination hosted by Dato’ Jimmy Choo (November 2009) sponsored by Tourism Malaysia |
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The Pahang Charity Foundation charity tea with Christian Dior and Jendela KL December 2009 – fashion show producer/choreographer |
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2010 Portfolio |
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Malaysia International Shoe Festival organised by the Ministry of Tourism, Malaysia – managed and coordinated all events involving Prof Dato’ (Dr) Jimmy Choo OBE |
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Bukit Bintang Fashion Carnival in conjunction with Mega Sale Carnival 23rd to 25th July 2010 |
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Kuala Lumpur Fashion Festival Oct 2010 - Currently being appointed as the main consultant and the fashion show producer/chief choreographer for KL Fashion Festival 2010 to be held in October 2010 organised by the NSTP group |
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London Fashion Week Sept 2010 - Assisting Mr Terry Hart of My Beautiful City, the fashion show producer for Vivien Westwood and Matthew Williamson for the forthcoming London Fashion Week in Sept |
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