Dodi started his fashion journey in 1995 upon being selected to undergo a fashion PR training under the direct tutelage of Prof Dato’ Jimmy Choo OBE in his studio in London. In 1995, Dodi was appointed as the London based fashion correspondent for Malaysian fashion magazines, NONA and RIAS while serving as the Personal Assistant to Dato’ Jimmy Choo. While at Jimmy Choo Couture, Dodi was part of the team handling wardrobe (footwear) for Jimmy Choo Couture main clients namely Kate Winslet, Elaine Paige, HRH Queen Rania of Jordan, HRH Duchess of Kent, HRH Sultanah of Pahang, HRH Queen of Denmark and HRH Princess Alexandra. Last year, while based in Kuala Lumpur, Dodi represented Jimmy Choo Couture to handle the wardrobe coordination for HRH Pangeran Isteri Azrinaz Mazhar Hakim Mazhar, the Queen of Brunei and HRH Tuanku Nur Zahirah, the Queen of Malaysia.

In 1998, Dodi was instrumental in handling the foreign press for a press conference for Tribute to Diana, Princess of Wales commemorating her contribution to British Fashion. This press conference was jointly sponsored by Christie’s and the Daily Mail and was held at Christie’s St James’s, London.

Currently, Dodi still represents Jimmy Choo Couture in Kuala Lumpur and has been involved as the main coordinator of many major fashion related events and the producer of multiple fashion shows in Kuala Lumpur. He is also a consultant for Deida Acero, a London based milliner whose clients include HRH Duchess of Westminster, Christina Estrada, Margaret Thatcher, Ibu Dewi Sukarno, Ivana Trump, Ivanka Trump and Shirley Bassey.

The more recent projects handled by Dodi as the main coordinator include:-

  Nov 2006 International Press and Buyer Coordination for Kuala Lumpur Fashion Week 2006
  May 2007 The launch of Tuanku Nur Zahirah Foundation
  Nov 2007 Songket Couture Showcase in conjunction with Monsoon Cup 2007
  Dec 2007 Mana Batik Exhibition (Batik Art Installation)
  Jan 2008 The Official Opening of Pavilion Kuala Lumpur
  April 2008 Jendela Batik Spring/Summer Collection Show in conjunction with Rosemount Australia Fashion Week                                                                        
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